Cassian's Strategy Lab
Inside the Cube

Saudi Arabia New Murabba Project

Strategic Investment Analysis & Korean Market Entry Assessment
Investment Committee Presentation • June 2025

Executive Summary

Strategic Investment Opportunity Analysis

Saudi Arabia's New Murabba project represents a cornerstone of the Vision 2030 economic diversification strategy, constituting a $50 billion megaproject. It presents substantial investment opportunities leveraging Korean companies' strong market position and established partnerships.

$50B
Total Investment Scale
19
Project Area (km²)
400
Mukaab Edge Length (m)
2030
Target Completion Year
Mukaab golden cube aerial view
The iconic Mukaab structure (400m³) symbolizing the New Murabba project
Primary Sources: Saudi Press Agency (SPA), Public Investment Fund, New Murabba Development Company, Hyundai E&C Official Announcement, Ministry of Foreign Affairs Saudi Country Profile
Section 01

New Murabba Project Overview

Project Overview: This urban development project executed by New Murabba Development Company (NMDC) under the Saudi Public Investment Fund (PIF) has all core specifications verified through official sources.

Core Infrastructure Specifications

Component Specification Target Completion Source
Mukaab Structure 400m × 400m × 400m December 31, 2030 SPA Official Announcement
Total Project Area 19 km² 2030 Completion NMDC/PIF
Investment Value $50 billion 2023-2030 Crown Prince Announcement
Target Population 400k-630k people Post-2030 Official Statement
Mukaab Internal Volume 64 million m³ December 2030 NMDC Design Plan
Excavation Progress 86% Complete 10 million m³ moved NMDC Progress Report
Official Sources: Saudi Press Agency (SPA), New Murabba Development Company, Public Investment Fund Official Announcement (February 16, 2023 by Crown Prince Mohammed bin Salman)
AR-based educational simulation
AR-based educational simulation within New Murabba smart school

Construction Progress Status

Excavation work is 86% complete with 10 million cubic meters of soil relocated. NMDC has achieved over 3 million safe working hours as of October 2024. Current contract value remains in early stages compared to the $50 billion target, indicating substantial procurement opportunities ahead.

Immersive holographic dome experience
Immersive holographic dome experience inside Mukaab
The Cube Actually Begins Construction
The Cube Actually Begins Construction

Mukaab: Architectural Centerpiece

The Mukaab serves as the iconic architectural centerpiece of the New Murabba project, designed as a perfect 400m × 400m × 400m cube structure. This building will become one of the world's largest architectural structures, integrating shopping, business, residential, and entertainment facilities.

Mukaab interior structure
Mukaab interior architectural design and space allocation
Smart Mobility Hub
Smart Mobility Hub for autonomous transport services
AR family park
Public plaza fountain designed for AR family interaction

Architectural Innovation: The Mukaab represents an innovative design combining traditional Islamic geometry with modern architectural technology, pursuing both internal space efficiency and harmony with the external environment. It features an LED facade system capable of creating diverse visual effects.

Section 02

Korean Corporate Market Participation Analysis

Market Position: Korean construction companies' cumulative contract total in Saudi Arabia reaches $165.7 billion, securing overwhelming market share.

Korea-Saudi construction cooperation
Korean engineers collaborating with Saudi partners at construction site

Major Korean Contractors Performance

Hyundai Engineering & Construction
  • Amiral Petrochemical Complex: $5 billion Saudi Aramco EPC contract (June 2024)
  • Jafurah Gas Field Phase 2: $3+ billion expansion contract (2023)
  • HVDC Transmission Line: $1.26 billion across NEOM-Yanbu project
Samsung C&T
  • Tadawul Tower: 42-story Saudi Stock Exchange headquarters (completed October 2022)
  • NEOM "The Line" Tunnel: Joint venture participation
  • Construction Robotics JV: Technology partnership with NEOM
POSCO E&C
  • Active Projects: $500M+ sulfur facilities and infrastructure
  • Pipeline Opportunities: Negotiating $2.9B+ Vision 2030-related projects
  • Strategic Investment: Saudi PIF 38% stake investment in POSCO E&C

Market Leadership: Korean construction companies maintain overwhelming dominance with Hyundai E&C leading an 18% market share. Recent decade performance (2014-2023) shows $13.5 billion in contracts, representing 35% of Korea's total Saudi portfolio.

Market Data Sources: Hyundai E&C Official Newsroom, Asia Times, Korea Overseas Construction Association Statistics
Saudi Arabia's Race to Build a $22B Railway in the Desert
Saudi Arabia's Race to Build a $22B Railway in the Desert

Technology Sector Penetration

Korean technology companies' expansion into Saudi Arabia extends beyond construction to ICT, smart cities, and AI/robotics sectors. The New Murabba project provides a new platform for such technological collaboration.

Company Technology Sector Project Value Implementation Timeline
Samsung Electronics 5G Infrastructure, Memory Solutions Confidential 2024-2027
LG Electronics Smart City Systems, IoT Integration Under Negotiation 2025-2028
SK Group 5G, Green Technology Strategic Partnership 2024-2030
KT Corporation AI/Robotics Investment $1.2 billion 2024-2027
Inside Riyadh's Upcoming Downtown of Tomorrow
Inside Riyadh's Upcoming Downtown of Tomorrow
Eco-integrated sunrise district
Eco-integrated sunrise district concept around New Murabba

Technology Innovation Hub: New Murabba is designed as a true smart city integrating 5G, IoT, and AI, with Korean companies' advanced technologies forming the core of urban infrastructure. Samsung Electronics' 5G networks and LG Electronics' smart home solutions are expected to create significant synergies.

Section 03

Bilateral Energy and Industrial Cooperation

Energy Cooperation: Through Crown Prince Mohammed bin Salman's visit to Korea in November 2022, a comprehensive cooperation framework worth $30 billion was established.

Solar inspection during bilateral energy deployment
Solar inspection during bilateral energy infrastructure deployment

November 2022 Summit Achievements

2022
Crown Prince Mohammed bin Salman State Visit
November 16-17, 2022

Comprehensive bilateral agreement framework established: Spanning energy, hydrogen, railway, petrochemicals, defense, pharmaceuticals, and gaming sectors through 26+ MOUs achieving $30 billion total value

Sources: Ministry of Trade, Industry and Energy, Korean Ministry of Foreign Affairs Official Announcement

Major Energy Project Portfolio

Project Investment Value Technology Progress Status Timeline
S-Oil Aramco Shaheen (Ulsan) $7 billion TC2C Crude-to-Chemicals Integration Under Construction (30% complete) 2023-2026
Hyundai Motor PIF Partnership $500 million Hydrogen Vehicle Production Technology Development Phase 2023-2026
KEPCO Green Hydrogen Initiative $6.5 billion Green Hydrogen & Ammonia Feasibility Study Complete 2025-2029
POSCO Green Steel Project $5 billion Hydrogen-based Steel Reduction MOU Signed 2024-2028
Doosan Enerbility SMR $1.5 billion Small Modular Reactor Design Review Phase 2025-2030

Energy Transition Acceleration: Korean companies serve as key partners for Saudi Arabia's 2060 carbon neutrality goals, playing leading roles in the transition from traditional to renewable energy sources. Bilateral technological synergies are particularly prominent in hydrogen ecosystem development.

New Murabba: The New Horizon for Riyadh
New Murabba: The New Horizon for Riyadh

Cultural & Entertainment Cooperation

Alongside energy cooperation, cultural exchange forms an important pillar of bilateral relations. K-pop and Korean Wave content have gained tremendous popularity among Saudi youth, influencing the entertainment facility planning for New Murabba.

Korea-Saudi strategic partnership gala
Korea-Saudi strategic partnership gala dinner

Cultural Impact: The Korean Wave's expansion extends beyond entertainment to positively influence business relationships between both countries. New Murabba's entertainment district is expected to become a new hub for such cultural exchanges.

K-pop spectacle for Riyadh
K-pop spectacle designed for immersive entertainment in Riyadh
The Mukaab: A Gateway to Another World
The Mukaab: A Gateway to Another World
Section 04

Regulatory Environment Assessment

New Investment Law Implementation

Investment Law Status: Royal Decree M/19 enacted August 11, 2024, effective February 7, 2025, provides equal treatment framework for foreign and domestic investors.

Regional Headquarters (RHQ) Program

Requirement Specification Compliance Timeline Incentive Period
Minimum Employment 15 FTE 12 months 30 years
Executive Residency 3 C-Level 6 months 30 years
Corporate Tax Rate 0% Immediate 30 years
Saudization Exemption 100% Immediate 10 years
RHQ Program Core Requirements Summary:
• Minimum Employment: Hire 15 full-time employees (FTE) within 12 months
• Executive Residency: Minimum 3 C-Level executives residing for at least 6 months
• Corporate Tax Benefits: 0% corporate tax for 30 years
• Saudization Exemption: 10-year exemption from employment localization (Nitaqat) regulations
RHQ Program Sources: Kim & Chang Law Firm Analysis, Saudi Ministry of Investment (MISA) Official Statistics

Market Response: 184 multinational companies relocated their regional headquarters to Saudi Arabia in H1 2024, demonstrating the program's effectiveness and competitive positioning.

Nitaqat Localization Updates

According to 2024 regulatory updates, foreign investors are classified as Saudi nationals for Nitaqat purposes, significantly reducing localization compliance burden. However, sector-specific requirements remain for engineering (30%), accounting (40%), and project management (40%) roles.

Job Category Saudization Required Rate Foreign Investor Benefits Effective Date
Engineering 30% National Equal Treatment January 2024
Accounting 40% National Equal Treatment January 2024
Project Management 40% National Equal Treatment January 2024
General Operations Exempt Complete Exemption Upon RHQ Registration
Nitaqat Policy Sources: Kim & Chang Law Firm Analysis, Saudi Ministry of Human Resources and Social Development (HRSD), Ministry of Investment Saudi Arabia (MISA)

Dispute Resolution Framework

Korea-Saudi mediation meeting at SCCA
Korea-Saudi mediation meeting at SCCA
Framework Element Date/Value Status Supporting Documents
New York Convention Accession April 19, 1994 Acceded (with reciprocity reservation) UN Documents - UNCITRAL Official Records
Korea-Saudi BIT April 4, 2002 / February 19, 2003 Signed / Effective Full Agreement Text - MOFA Treaty Database
Saudi Arbitration Law April 16, 2012 Enacted English/Arabic Original - SCCA Official Materials
Law Implementation July 7, 2012 In Force Implementation Decree and Guidelines
SCCA Establishment March 15, 2014 Operational (since October 2016) Arbitration Rules and Procedures - SCCA Official Website
Singapore Mediation Convention May 5, 2020 Signed and Ratified Signature/Ratification Documents - UN Mediation Convention Secretariat
RHQ Program January 1, 2024 Implementation Operational Implementation Decree and Benefits Guide - MISA Official Guide
Nitaqat 2024 Update 2024 Update In Force Official Guidelines - HRSD Official Announcement
RHQ Program Explanation: A system providing 30-year tax incentives and Saudization exemptions to companies upon regional headquarters registration.
Nitaqat 2024 Update Explanation: Localization system reform applying employment obligation relaxation to foreign investors.
Urban command center for digital regulation
Urban command center for future digital regulation in New Murabba

Legal Infrastructure Assessment: Saudi Arabia's arbitration/mediation framework aligns with international best practices, with robust investor protection systems established through the Korea-Saudi BIT. The dual protection mechanism through SCCA arbitration/mediation and international arbitration via ICSID effectively mitigates investment risks.

Bilingual mediation agreement signing
Bilingual mediation agreement signing under SCCA procedures
Introductory Video – Saudi Center for Commercial Arbitration (SCCA)
Introductory Video – Saudi Center for Commercial Arbitration (SCCA)
Section 05

Risk Assessment

Key Risk Factors

Critical risk factors requiring consideration for New Murabba project investment must be analyzed to establish appropriate risk management strategies.

Execution Risk

With only $3.6 billion contracted against the $50 billion target investment, significant procurement pipeline execution risk exists.

Technology Transfer Requirements

Saudi Arabia's increasing emphasis on technology localization may require substantial intellectual property sharing agreements.

Regulatory Evolution

Rapid regulatory changes necessitate continuous compliance monitoring and adaptive legal strategies.

Geopolitical Considerations

Regional stability and international relations impact may affect long-term project viability and financing.

Risk Mitigation Strategy: These risks can be effectively managed through Korean companies' strong market position, established government-to-government cooperation, and robust legal protection systems. Phased investment approaches and strengthened local partnerships for risk distribution are particularly important.

Investment Thesis & Strategic Opportunities

The New Murabba project offers attractive investment opportunities leveraging Korean companies' strong market position and established government-to-government cooperation.

Proven Market Position

Korean construction companies' $165.7 billion cumulative contracts and 18% market share provide proven market access and relationship capital for New Murabba participation. Hyundai E&C's $5 billion Amiral project demonstrates large-scale petrochemical plant execution capabilities.

Favorable Regulatory Environment

The 2025 New Investment Law and RHQ incentives create 30-year tax optimization opportunities with minimal compliance burden. 184 companies' H1 2024 RHQ registrations prove program effectiveness.

Proven Energy Cooperation

The $30 billion bilateral framework, $7 billion S-Oil Shaheen project, and $6.5 billion KEPCO hydrogen initiative provide strategic cooperation foundation for the energy transition era.

Enhanced Technology Cooperation

Samsung Electronics' 5G infrastructure, LG Electronics' smart city systems, and KT's $1.2 billion AI/robotics investment demonstrate Korean companies' potential core role in New Murabba's advanced technology integration.

Risk Mitigation Framework

SCCA's $1.3 billion+ arbitration experience, 260+ international arbitrator/mediator pool, and ICSID access through Korea-Saudi BIT effectively manage investment risks.

Cultural Soft Power

The Korean Wave's expansion extends beyond entertainment to positively influence business relationships, with New Murabba's entertainment district expected to create new synergies.

Strategic Investment Opportunity

New Murabba Project Participation Opportunity

Based on strong market position, comprehensive cooperation framework, and proven risk management systems

Core Investment Areas: Infrastructure Construction, Smart City Technology, Energy Transition, Entertainment

New Murabba complete city vision
New Murabba complete city vision with project specifications